Privacy Statement

1) Information about the collection of personal data and contact data of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 Jörg Dennis Krüger, Rheinallee 1, 67061 Ludwigshafen am Rhein, Germany, Tel.: 0621-18 06 60 0, E-Mail: info@conversionboosting.com. is responsible for the data processing on this website in the sense of the data protection basic regulation (DSGVO). The data controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The data protection officer of ConversionBoosting GmbH is Alexander Wolf, attorney at law, datenschutz@conversionboosting.com, appointed.

1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data acquisition when visiting our website

When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website:

  • Our visited website
  • Date and time at the time of access
  • amount of data sent in bytes
  • Source/link from which you reached the page
  • Used Browser
  • Operating system used
  • IP address used (if applicable: in anonymous form)

The processing takes place in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your mobile device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie.

If personal data is also processed by individual cookies implemented by us, processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO in order to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies will also be stored on your hard drive (cookies from third parties) when you visit our website. If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find them for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=en_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that if cookies are not accepted, the functionality of our website may be restricted.

4) Contact

Personal data is collected within the scope of contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form, is apparent from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request pursuant to Art. 6 Para. 1 lit. f DSGVO. If your contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after the final processing of your request. This is the case if the circumstances indicate that the matter in question has been conclusively clarified and if there are no legal obligations to retain data to the contrary.

5) Registration at the portal or forum

You can register on our website by providing personal data. Which personal data are processed for the registration, results from the input mask, which is used for the registration. We use the so-called double opt-in procedure for registration, i.e. your registration is only complete after you have confirmed your registration by clicking on the link contained in a confirmation e-mail sent to you for this purpose. If your confirmation is not received within 24 hours, your registration will be automatically deleted from our database. The provision of the aforementioned data is mandatory, all further information can be provided voluntarily by using our portal.

If you use our portal, we store your data necessary for contract fulfillment, including any payment details, until you finally delete your access. Furthermore, we store the voluntary data provided by you for the duration of your use of the portal, unless you delete it beforehand. You can manage and change all data in the protected customer area. Legal basis is Art. 6 para. 1 lit. f DSGVO.
In addition, we store all of your published content (such as public posts, pinboard entries, guestbook entries, etc.) to operate the website. The provision of the website with the complete user-generated content is our legitimate interest; the legal basis for this is Art. 6 Para. 1 lit. f. DSGVO. If you delete your account, your public statements, especially in the forum, remain visible to all readers, but your account is no longer retrievable. All other data will be deleted in this case.

6) Use of single sign-on procedure

6.1 Facebook Connect

If you have a Facebook profile, you can log on to our website using Single Sign On technology to create a customer account or to register using the social plugin "Facebook Connect" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). You can recognize the social plugins of "Facebook Connect" on our website by the blue button with the Facebook logo and the inscription "Log in with Facebook" or "Connect with Facebook" or "Log in with Facebook" or "Sign in with Facebook".

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called the corresponding page of our website, even if you do not have a Facebook profile or are not logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Facebook's legitimate interest in the insertion of personalised advertising based on surfing behaviour.

Using this "Facebook Connect" button on our website also gives you the opportunity to log in or register on our website using your Facebook user data. Only if you give your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO prior to the registration process on the basis of a corresponding note on the exchange of data with Facebook, will we receive the general and publicly accessible information stored in your profile when using the Facebook "Facebook Connect" button on Facebook, depending on your personal data protection settings on Facebook. This information includes user ID, name, profile picture, age and gender.

We would like to point out that after changes have been made to Facebook's data protection conditions and terms of use, your profile pictures, your friends' user IDs and your friends' list may also be transferred if they have been marked as "public" in your Facebook privacy settings. The data transmitted by Facebook will be stored and processed by us for the creation of a user account with the necessary data, if this has been approved by you on Facebook (title, first name, surname, address data, country, e-mail address, date of birth). Conversely, data (e.g. information about your surfing behaviour) can be transferred to your Facebook profile by us on the basis of your consent.

The given consent can be revoked at any time by sending a message to the responsible person named at the beginning of this declaration. Facebook Inc., headquartered in the USA, is certified for the us European Privacy Shield Agreement, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and settings to protect your privacy, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php

If you do not want Facebook to associate the data collected via our website directly with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with "Adblock Plus" (https://adblockplus.org/de/).

6.2 Google+ Sign-In

If you have a Google+ profile, you can register on our website to create a customer account or to register using the social plug-in "Google+ Sign-In" of the social network Google+ , which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google+"), using single sign-on technology. The social plugins of "Google+ Sign-In" or "Register with Google" on our website are identified by a red button with the Google+ logo and the inscription "Google Sign-In" or "Register with Google" or "Login with Google" or "Login with G".

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Google+. The content of the plugin is transmitted by Google+ directly to your browser and integrated into the page. Through this integration, Google+ receives the information that your browser has called the corresponding page of our website, even if you do not have a Google+ profile or are not currently logged in to Google+. This information (including your IP address) is transmitted directly from your browser to a Google+ server in the USA and stored there. These data processing operations are performed in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Google's legitimate interest in the display of personalised advertising on the basis of surfing behaviour.

By using this Google+ button on our website, you also have the option of logging in or registering on our website using your Google+ user data. Only if you give your express consent to the exchange of data with Google in accordance with Art. 6 Para. 1 lit. a DSGVO prior to the registration process on the basis of a corresponding note on the exchange of data with Google, will we receive the general and publicly accessible information stored in your profile when using the Google+ button from Google+, depending on your personal data protection settings at Google+. This information includes the user ID, name, profile picture, age, and gender.

We would like to point out that after changes have been made to Google+'s data protection conditions and terms of use, your profile pictures, your friends' user IDs and your friends' list may also be transferred if they have been marked as "public" in your Google+ privacy settings if you have given your consent. The data transmitted by Google+ will be stored and processed by us for the creation of a user account with the necessary data, if these have been released by you on Google+ for this purpose (title, first name, surname, address data, country, e-mail address, date of birth). Conversely, data (e.g. information on your surfing behaviour) can be transferred to your Google+ profile by us on the basis of your consent.

The given consent can be revoked at any time by sending a message to the responsible person named at the beginning of this declaration.

Google LLC, headquartered in the USA, is certified for the u.s. European Privacy Shield Agreement, which ensures compliance with EU privacy standards.

Purpose and scope of the data collection and the further processing and use of the data by Google+ as well as your related rights and settings to protect your privacy, please refer to the Google+ data protection notice: https://www.google.de/intl/de/policies/privacy/

You can view the terms of use for the use of "Google+ Sign-In" or "Register with Google" here: https://www.google.de/intl/de/policies/terms/regional.html

If you do not want Google+ to associate the data collected via our website directly with your Google+ profile, you must log out of Google+ before visiting our website. You can also completely prevent the loading of Google+ plugins with add-ons for your browser, e.g. with "Adblock Plus" (https://adblockplus.org/de/).

7) Commentary function

Within the framework of the comment function on this website, in addition to your comment, information about the time of the creation of the comment and the name of the commentary you have chosen will also be saved and published on the website. Furthermore, your IP address is logged and stored. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties by submitting a comment or posts illegal content. We need your e-mail address in order to contact you if a third party should object to your published content as unlawful. The legal basis for the storage of your data is Art. 6 para. 1 lit.b and f DSGVO. We reserve the right to delete comments if they are objected to by third parties as illegal.

8) Use of your data for direct marketing

8.1 Subscribe to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. Your e-mail address is the only mandatory information for sending the newsletter. The provision of any further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter after you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive future newsletters by clicking on the appropriate link.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a DSGVO. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to track any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter will be used exclusively for the purposes of advertising by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After you have unsubscribed, your e-mail address will be immediately deleted from our newsletter distribution list unless you have expressly consented to the further use of your data or unless we reserve the right to make further use of data that is permitted by law and about which we inform you in this declaration.

8.2 Newsletter dispatch via ActiveCampaign

Our e-mail newsletters are sent by the technical service provider ActiveCampaign, Inc, 1 N Dearborn, 5th Floor, Chicago, IL 60601, USA (https://www.activecampaign.com), to whom we forward the data you provided when you subscribed to our newsletter. This disclosure is made in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in the use of an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to an ActiveCampaign server in the USA and stored there.

ActiveCampaign uses this information to send and statistically evaluate the newsletter on our behalf. For evaluation purposes, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively under a pseudonym and is not linked with your other personal data, a direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of recipients.

If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Additionally, ActiveCampaign may use this data in accordance with Art. 6 para. 1 lit. f DSGVO itself on the basis of its own legitimate interest in designing and optimizing the service to meet its needs and for market research purposes in order to determine, for example, from which countries the recipients come. However, ActiveCampaign does not use the data of our newsletter recipients to write to them or to pass them on to third parties.

To protect your privacy in the United States, we have entered into a Data Processing Agreement with ActiveCampaign based on the European Commission's standard contractual clauses to enable the transfer of your personal information to ActiveCampaign.

ActiveCampaign is also certified under the us European privacy agreement "Privacy Shield" and is thus committed to complying with EU data protection regulations.

You can read the privacy policy of ActiveCampaign here: https://www.activecampaign.com/privacy-policy/

8.3 E-mails on similar services

We use your E-Mail address independently of the contract winding up exclusively for own advertising purposes for the transmission of direct advertising. If you do not agree with this, you can object to its use at any time. The objection can be made by any means of communication, not only by email. But he must go to us in order to be effective. For this no other costs than the transmission costs arise according to the basic tariffs. You will find the contact details for exercising your objection in Imprint, you can also use the corresponding link in the Newsletter for this purpose.

9) Use of Social Media: Social Plugins

9.1 Facebook as default plugin

Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social Plug-in from Facebook" or "Facebook Social Plugin". An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called the corresponding page of our website, even if you do not have a Facebook profile or are not logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.

If you are logged in to Facebook, Facebook can assign the visit to our website directly to your Facebook profile. If you interact with the plugins, for example by pressing the "Like" button or commenting, this information is also sent directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.

The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Facebook's legitimate interests in the display of personalised advertising, in order to inform other users of the social network about your activities on our website and to tailor the service to suit their needs.
If you do not want Facebook to associate the information collected through our website directly with your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus to the data processing operations described above with add-ons for your browser in the future, e.g. with the script blocker "NoScript" (http://noscript.net/).

Facebook Inc. based in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options for the protection of your privacy, please refer to the privacy policy of Facebook:
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9.2 Google+ as default plugin

Our website uses so-called social plugins ("plugins") of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The plugins can be recognized, for example, by buttons with the character "+1" on a white or colored background. You can find an overview of the Google Plugins and their appearance here: https://developers.google.com/+/plugins
If you call up a page of our website that contains such a plugin, your browser establishes a direct connection to Google's servers. The content of the plugin is transmitted by Google directly to your browser and integrated into the page. Through the integration Google receives the information that your browser has called the corresponding page of our website, even if you do not have a profile on Google+ or are not currently logged in to Google+. This information (including your IP address) is transmitted by your browser directly to a Google server in the USA and stored there.

If you are logged in at Google+, Google can assign the visit of our website directly to your Google+ profile. If you interact with the plugins, for example by pressing the "+1" button, the corresponding information is also transmitted directly to a Google server and stored there. The information will also be published on Google+ and displayed to your contacts there.

The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit.f DSGVO on the basis of Google's legitimate interests in the display of personalised advertising, in order to inform other users of the social network about your activities on our website and to tailor the service to meet their needs. If you do not want Google to associate the data collected through our website directly with your profile on Google+, you must log out of Google+ before visiting our website.

You can contradict the loading of the Google+ plugins and thus the data processing procedures described above also with Add-Ons for your browser for the future, e.g. with the script blocker "NoScript" (http://noscript.net/).
Google LLC, headquartered in the USA, is certified for the us European Privacy Shield Agreement, which ensures compliance with EU privacy standards.

The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights in this regard and setting options to protect your privacy, please refer to Google's data protection information: https://www.google.com/intl/de/policies/privacy/

9.3 Twitter as default plugin

Our website uses so-called social plugins ("plugins") of the microblogging service Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). The plugins are marked with a Twitter logo, for example in the form of a blue "Twitter bird". An overview of the Twitter plugins and their appearance can be found here: https://about.twitter.com/de/resources/buttons

If you call up a page on our website that contains such a plugin, your browser establishes a direct connection to the Twitter servers. The content of the plugin is transmitted directly from Twitter to your browser and integrated into the page. Through the integration Twitter receives the information that your browser has called the corresponding page of our website, even if you do not have a profile on Twitter or are not currently logged on to Twitter. This information (including your IP address) is transmitted directly from your browser to a Twitter server in the USA and stored there.

If you are logged in to Twitter, Twitter can assign the visit to our website directly to your Twitter account. If you interact with the plugins, for example by pressing the "Twitter" button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information will also be published on your Twitter account and displayed to your contacts there.

The data processing operations described are carried out in accordance with Art. 6 para. 1 lit.f DSGVO on the basis of Twitter's legitimate interests in the insertion of personalised advertising in order to inform other users of the social network about your activities on our website and to tailor the service to suit their needs.

If you are a member of the Twitter social network and wish to limit the collection of data about our website and the merging of your user data with the data stored about you on the Twitter social network, you should unsubscribe from Twitter before visiting our website.

You can contradict the loading of the Twitter plugins and thus the data processing operations described above with add-ons for your browser in the future, e.g. with the script blocker "NoScript" (http://noscript.net/).
Twitter Inc. based in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Twitter as well as your related rights and setting options for the protection of your privacy, please refer to Twitter's privacy policy: https://twitter.com/privacy

9.4 Xing plugins

The "XING Share Button" is used on this website. When you access this website, your browser establishes a short-term connection to servers of XING AG ("XING") with which the "XING Share Button" functions (in particular the calculation/display of the meter value) are provided. XING does not store any personal data about you when you access this website. In particular, XING does not store any IP addresses. There is also no evaluation of your usage behavior regarding the use of cookies in connection with the "XING Share Button". The latest data protection information on the "XING Share Button" and additional information can be found on this website: https://www.xing.com/app/share?op=data_protection

10) Use of Social Media: Videos

Use Youtube videos

This site uses the Youtube embedding feature to view and play videos from "Youtube", a provider affiliated with Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider "Youtube" uses cookies to collect information about the user behaviour. According to information from Youtube, these serve, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you're logged in to Google, your information will be directly associated with your account when you click a video. If you do not want your profile to be associated with YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. In particular, such evaluation shall be carried out in accordance with Art. 6 para. 1 lit.f DSGVO on the basis of Google's legitimate interests in the display of personalised advertising, market research and/or the demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Irrespective of the playback of the embedded videos, a connection to the Google network "DoubleClick" is established each time this website is called up, which can trigger further data processing processes without our influence.

Google LLC, headquartered in the USA, is certified for the u.s. European Privacy Shield Agreement, which ensures compliance with EU privacy standards.

Further information on data protection at "YouTube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

11) Online marketing

11.1 DoubleClick by Google

This web page uses the on-line marketing Tool DoubleClick by Google of the operator Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (?DoubleClick?).

DoubleClick uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are placed in which browser and can thus prevent them from being displayed more than once. The processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f DSGVO.

In addition, DoubleClick may use cookie IDs to capture conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later uses the same browser to visit the advertiser's website and buy something there. According to Google, DoubleClick cookies do not contain any personally identifiable information.

Based on the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and the further use of the data, which are raised by the employment of this tool by Google and inform you therefore according to our state of knowledge: By the integration of DoubleClick Google receives the information that you called the appropriate part of our Internet appearance or clicked on an announcement of us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may find out your IP address and save it.

If you wish to opt out of participating in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, whereby this setting is deleted when you delete your cookies. Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info to find out about the setting of cookies and configure your settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies in certain cases or generally. If cookies are not accepted, the functionality of our website may be restricted.

Google LLC, headquartered in the USA, is certified for the u.s. European Privacy Shield Agreement, which ensures compliance with EU privacy standards.

The following Internet address will provide you with more information about DoubleClick by Google's privacy policy: http://www.google.de/policies/privacy/

11.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and in the context of Google AdWords the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the services of Google Adwords to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We pursue with it the interest to show you advertisement, which is of interest for you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.

The Conversion Tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users. If you do not wish to participate in tracking, you can block this use by turning off the Google Conversion Tracking cookie in your Internet browser under User Preferences. They will then not be included in the conversion tracking statistics. We use Google Adwords on the basis of our justified interest in targeted advertising in accordance with Art. 6 Para. 1 lit. f DSGVO.

Google LLC, headquartered in the USA, is certified for the u.s. European Privacy Shield Agreement, which ensures compliance with EU privacy standards.

You can find out more about Google's privacy policy at the following Internet address: http://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by making the appropriate settings in your browser software or by downloading and installing the browser plug-in available at the following link:
http://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

11.3 Programmatic Advertising via MediaMath

This website uses MediaMath's technology for programmatic ad purchasing. MediaMath is a global provider of digital media and data management technology for advertisers and agencies. The platform activates data, automates its execution, and optimizes ad interactions between different media. Further information can be found here: http://www.mediamath.com/de/datenschutzrichtlinien/

As with most digital marketing platforms, MediaMath uses cookies, mobile advertising IDs and other technologies to enhance users' online experiences, deliver more relevant ads, and optimize the delivery and reporting of ads across the platform.

We use the following types of technologies on the platform:

  • Cookies - Cookies are small text files that contain a character set. MediaMath uses cookies to uniquely identify an Internet browser. Certain browsers or browser settings block cookies, and on some mobile devices, cookies do not work well either. Further information on cookies can be found at http://www.allaboutcookies.org/.
  • Mobile Advertising IDs - Mobile advertising IDs are unique, non-personally identifiable IDs associated with individual mobile devices. They can usually be reset by the user.
  • pixel tags - Pixel tags (also known as web beacons) are transparent images, iFrames or JavaScript that help our customers and partners understand how users interact with them online. This also includes websites and mobile apps.

None of these technologies is used individually or as a whole via the platform to identify individuals. Instead, they are used to identify a computer or terminal with a certain level of security so that the platform can function well and provide more relevant displays.

How to use the opt-out mechanism: You can perform an opt-out here: http://optout.aboutads.info or also activate the opt-out mechanism via the mobile application "AppChoices". This app can be downloaded from the App Store or from the AppChoices Digital Advertising Alliance website.

12) Web analysis services

12.1 Google (Universal) Analytics

- Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including your abbreviated IP address) will generally be transmitted to and stored by Google on servers in the United States .

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures an anonymization of the IP address by shortening it and excludes a direct personal reference. By the extension your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plugin available under the following link:

http://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting cookies within this site in the future (this opt-out cookie works only in this browser and only for this domain, delete your cookies in this browser, you must click this link again): Disable Google Analytics
Google LLC, headquartered in the USA, is certified for the us European Privacy Shield Agreement, which ensures compliance with EU privacy standards.
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your use under "My data", "Personal data" in your customer account. For more information on how Google Analytics uses user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

12.2 Hotjar (hotjar Ltd.)

This website uses the web analysis service Hotjar of Hotjar Ltd.. Hotjar Ltd. is a European company with headquarters in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel: +1 (855) 464-6788)
.
With this tool, movements on the websites on which Hotjar is used can be traced (so-called heat maps). For example, it can be seen how far users scroll and which buttons users click and how often. The tool can also be used to obtain feedback directly from website users. In this way we obtain valuable information in order to make our websites even faster and more customer-friendly. The above analysis is carried out on the basis of our legitimate interests for optimisation and marketing purposes and the design of our website in accordance with Art. 6 para. 1 lit. f DSGVO. When using this tool, we pay particular attention to the protection of your personal data. So we can only see which buttons you click and how far they scroll. Areas of the website in which personal data from you or third parties is displayed are automatically hidden by Hotjar, and are therefore at no time traceable.

Hotjar offers every user the possibility to prevent the use of the Hotjar tool with the help of a "Do Not Track Header", so that no data about the visit of the respective website is recorded. This is a setting that supports all common browsers in current versions. Your browser sends a request to Hotjar to deactivate the tracking of the respective user. If you use our website with different browsers/computers, you must set up the "Do Not Track Header" separately for each of these browsers/computers.

A detailed guide with information about your browser can be found at: https://www.hotjar.com/opt-out
More information about Hotjar Ltd. and the Hotjar tool can be found at: https://www.hotjar.com
The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

13) Retargeting/ Remarketing/ Recommendation advertising

Facebook Custom Audience about the pixel method
This website uses the "Facebook pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, it can be used to track the behavior of users after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures. The collected data is anonymous for us and does not give us any information about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Guidelines (https://www.facebook.com/about/privacy/). You can enable Facebook and its affiliates to serve ads on and off Facebook. A cookie can also be stored on your computer for these purposes. These processing operations shall only take place if express consent is granted in accordance with Art. 6 para. 1 lit. a DSGVO.
. Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, please ask your parents or guardians for permission.
Facebook Inc., headquartered in the USA, is certified for the us European Privacy Shield Agreement, which guarantees compliance with the data protection level applicable in the EU. In order to deactivate the use of cookies on your computer, you can set your Internet browser so that cookies can no longer be stored on your computer in the future or already stored cookies are deleted. Disabling all cookies may, however, mean that some functions on our Internet pages can no longer be executed. You can also disable the use of cookies by third parties such as Facebook on the following Digital Advertising Alliance website: http://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, hereby we advertise this website in the Google search results, as well as on third party websites. Provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID and on the basis of the pages visited by you an interest-based advertising. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f DSGVO.
. Any further processing will only take place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalize ads you view on the web. In this case, if you are logged in to Google during your visit to our website, Google will use your information in conjunction with Google Analytics data to create and define target audience lists for cross-device remarketing. Google will temporarily link your personal data to Google Analytics data in order to form target groups. You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info to find out about the setting of cookies and configure your settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies in certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.
Google LLC, headquartered in the USA, is certified for the us European Privacy Shield Agreement, which ensures compliance with EU privacy standards.
Further information and the privacy policy regarding advertising and Google can be found here:
http://www.google.com/policies/technologies/ads/

IntelliAd (IntelliAd Media GmbH)
This website uses the cross device tracking technology of intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich ("intelliAd"). A cross device token is assigned to your login and this is stored locally and temporarily in encrypted form in a cookie on your computer. On the basis of our legitimate interest in designing and optimizing our Internet presence in accordance with Art. 6 para. 1 lit. f DSGVO, IP addresses of users in pseudonymized form and other pseudonymized usage data are collected, aggregated and stored. For the same purpose, user profiles using pseudonyms are created from this data. You can permanently object to the setting of cookies for advertising purposes by intetlliAd by using the possibility of setting an opt-out cookie on the linked page below:
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14) Using a live chat system

Intercom
This website uses technology from Intercom, Inc., 2nd Floor, Stephen Court, 18-21 St. Stephen's Green, Dublin 2, Ireland, (www.intercom.com) to collect and store anonymous data for web analytics purposes and to operate the live chat system to respond to live support requests. This anonymous data can be used to create user profiles under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the Internet browser of the page visitor. The cookies enable the recognition of the Internet browser. Insofar as the information collected in this way is personally identifiable, it will be processed in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in effective customer service and the statistical analysis of user behaviour for optimisation purposes.
The data collected using the Intercom technologies will not be used to personally identify the visitor to this website and will not be merged with personal data relating to the bearer of the pseudonym without the express consent of the person concerned. In order to avoid the storage of intercom cookies, you can set your Internet browser so that no cookies can be stored on your computer in the future or cookies that have already been stored are deleted. Disabling all cookies may, however, mean that some functions on our Internet pages can no longer be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address stated in the imprint.

15) Tools and Miscellaneous

15.1 Google Maps

We use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") on our website. Google Maps is a web service for displaying interactive (land) maps to visually display geographic information. Using this service will show you our location and make it easier for you to reach us.

Already when you call up the subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transferred to Google's server in the USA and stored there. This occurs regardless of whether Google provides a user account that you are logged in to or whether there is no user account. When you're logged in to Google, your information will be directly associated with your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. In particular, such evaluation shall be carried out in accordance with Art. 6 para. 1 lit.f DSGVO on the basis of Google's legitimate interests in the display of personalised advertising, market research and/or the demand-oriented design of its website. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

Google LLC, headquartered in the USA, is certified for the u.s. European Privacy Shield Agreement, which ensures compliance with EU privacy standards.

If you do not agree with the future transmission of your data to Google within the scope of the use of Google Maps, there is also the possibility to completely deactivate the web service of Google Maps by switching off the application JavaScript in your browser. Google Maps and therefore the map display on this website can then not be used.

You can view the Google Terms of Use at http://www.google.de/intl/de/policies/terms/regional.html, the additional terms of use for Google Maps at https://www.google.com/intl/de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"): http://www.google.de/intl/de/policies/privacy/

15.2 Google Web Fonts

This site uses web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for the uniform display of fonts. When you open a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support Web Fonts, a default font will be used by your computer.

Google LLC, headquartered in the USA, is certified for the u.s. European Privacy Shield Agreement, which ensures compliance with EU privacy standards.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and read Google's privacy policy: https://www.google.com/policies/privacy/

16) Rights of the person concerned

16.1 The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data.

  • Right of access pursuant to Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the planned storage period. the criteria for determining the duration of storage, the existence of a right to rectification, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information on the logic involved and the scope and desired effects of such processing concerning you, as well as your right to be informed of the guarantees pursuant to Art. 46 DSGVO in the event of transfer of your data to third countries;
  • Right of rectification according to art. 16 DSGVO: You have a right of immediate rectification of incorrect data concerning you and/or completion of incomplete data stored by us;
  • Right to deletion according to Art. 17 DSGVO: You have the right to demand the deletion of your personal data if the requirements of Art. 17 para. 1 DSGVO are met. However, this right shall not apply in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal rights;
  • Right to restrict processing in accordance with Art. 18 DSGVO: You have the right to demand the restriction of the processing of your personal data as long as the correctness of your data disputed by you is verified, if you refuse to delete your data due to unauthorised data processing and instead demand the restriction of the processing of your data, if you need your data for the assertion, exercise or defence of legal claims, after we no longer need this data after purpose has been achieved or if you have lodged an objection due to reasons of your particular situation, as long as it is not yet established whether our legitimate reasons prevail;
  • right to be informed in accordance with Art. 19 DSGVO: If you have exercised your right to rectify, cancel or limit the processing of your personal data against the controller, the latter is obliged to notify all recipients to whom the personal data concerning you have been disclosed of such rectification, cancellation or limitation, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of such recipients.
  • right to data transfer in accordance with Art. 20 DSGVO: You have the right to receive your personal data which you have provided to us in a structured, common and machine-readable format or to request the transfer to another responsible person as far as this is technically feasible;
  • right to data transfer in accordance with Art. 20 DSGVO: You have the right to receive your personal data which you have provided to us in a structured, common and machine-readable format or to request the transfer to another responsible person as far as this is technically feasible; right to data transfer in accordance with Art. 20 DSGVO: You have the right to receive your personal data which you have provided to us in a structured, common and machine-readable format or to request the transfer to another responsible person as far as this is technically feasible; right to data transfer in accordance with Art. 20 DSGVO: you have the right to data transfer in accordance with Art. 20 DSGVO.
  • Right to revoke consent granted pursuant to Art. 7 (3) DSGVO: You have the right to revoke consent once granted for the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned, unless further processing can be based on a legal basis for processing without consent. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation;
  • Right to appeal pursuant to Art. 77 DSGVO: If you consider that the processing of your personal data is in breach of the DSGVO, you have the right, without prejudice to any other administrative or judicial remedy, to complain to a supervisory authority, in particular in the Member State in which you are staying, at your place of work or at the place where the alleged infringement is suspected.

16.2 RIGHT OF RESPECT

if we process your personal data within the framework of an interest consideration based on our overall interest, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING GROUNDS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH THEIR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

WERE YOUR PERSON-RELATED DATA WILL BE PROCESSED BY US TO PROVIDE DIRECT PROMOTION, YOU HAVE THE RIGHT TO INVITE THE PROCESSING OF YOUR PERSON-RELATED DATA ANY TIME FOR THE PURPOSE OF SUCH PROMOTION. YOU CAN EXERCISE THE CONTRARS AS ABOVE DESCRIPTION.

USE YOUR RIGHT OF CONTRARY TO USE, TO FINISH THE PROCESSING OF THE DIFFERENT DATA FOR DIRECT ADVERTISING PURPOSE.

17) Duration of the storage of personal data

The duration of the storage of personal data is measured on the basis of the respective legal retention period (e.g. commercial and tax retention periods). After expiry of this period, the corresponding data will be routinely deleted if they are no longer required for contract fulfilment or contract initiation and/or if there is no justified interest on our part in further storage.

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